"challenges and petitions anthropology and its practitioners to draw both on the traditional precepts of science and on the richness of artistry in the collection, interpretation, and expression of fieldwork data."

"examines the premises of ethnography and concerns itself with a wide range of issues such as ethnocentrism and the morass of cultural relativism, the cultures of corporations, and the meaning of ethnography for government policy"

"takes the reader through a study, from developing a hypothesis through sampling, measuring, coding, and analysis."

"offers a systematic introduction to ethnographic principles and practice"

An introductory guide to conducting ethnographic research

"It takes students by the hand and leads them step-by-step through the entire process - through tasks that range from simple to complex and that invite students to use their own lives as tools to understand various categories of culture."

This is a practical guidebook for conducting field research on cultural issues.

The authors concentrate on data analysis and communication of results.

This book provides reliable research methods from the systematic gathering of data through analysis of photographic records to transfer of insights to ethnographic records, with an emphasis on developing the skills of thorough observation rather than on technical skill.

"Three leading scholars develop a series of guidelines, suggestions, and practical advice about how to write useful fieldnotes in a variety of settings, both cultural and institutional."